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Awesome Chat: AI Event Marketing That Feels Human | Sam Eitzen from Snapbar

September 17th, 2026  |  50 mins 27 secs

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What happens when the photo booth becomes an AI-powered experiential marketing platform?

Michael Sorg and Katie Dudas talk with Sam Eitzen, CEO of Snapbar, about the company's evolution from physical event photo booths to web-based activations that can run on an iPad, touchscreen, QR code, or attendee's phone.

Sam shares how Snapbar uses AI photo experiences and AI Stories to build personalized brand activations, what they've learned from major sporting events and conferences, and why understanding the audience is still more important than simply adding AI.

They also dig into the messier realities of generative AI: prompt engineering, model updates, unexpected results, cloud reliability, testing, and why businesses shouldn't treat AI like an infallible employee.

Plus, Sam explains why he believes AI making products easier to build actually makes distribution, customer relationships, and good old-fashioned business fundamentals more important than ever.

Learn more: https://snapbar.com